Ross-on-Wye puts tourism in the spotlight
The Ross-on-Wye Tourism Association (RTA) has joined forces with Wye Valley and Forest of Dean Tourism (WVFDT) to increase its impact and improve the profile of Ross-on-Wye regionally, nationally and internationally.
This is just another step forward for the RTA which was formed in 2015 by a group of enthusiastic volunteers all of whom wanted to play a part in promoting Ross to a wider audience. Several have direct professional experience of tourism and PR.
One of the RTA’s first actions was to establish a network of Tourist Information Sites in existing businesses in the town centre, to fill the gap left when the County Council run visitor centre was closed – there are five sites in the town (Made in Ross in the Market House, Mandy Moos Café, Return to Splendour, Raglan House and Hope Treasures at The Hope and Anchor). All of these sites are equipped with a local accommodation folder, town maps and trails. Tourist information is also available from The Ross Information Service at The Corn Exchange and The Priory Coffee House.
In addition the RTA has set up two websites: www.playross.com provides links to events, live music, art, film and culture as well as to community organisations and www.visitrossonowye which provides visitors with an overview of the town and what it has to offer plus occasional blogs, it has also published a “Dog Friendly Ross” leaflet and is working on a town guide.
“Working with the WVFDT means that all of these products have a much higher profile and wider platform for promotion,” said RTA Chairwoman Caroline Utting, “The RTA is very grateful for the support and funding it has received from the Ross-on-Wye Town Council and the Town Team which has enabled it to achieve so much in a short time, we can now really move forward working with such an established tourism body and benefit from the widest local, regional and national profile.”
“We’re delighted that the RTA has decided to join us at Wye Valley and Forest of Dean Tourism,” said Maureen McAllister, Executive Director of WVFD. “ We have formed partnerships with many town councils, associations and market towns across the DeanWye and I am delighted that the RTA is now one of these. Ross-on-Wye is a fabulous town, with lots to offer the visitor and we already have a number of high profile businesses in Ross-on-Wye so this with further enhance our promotion of this beautiful town.”
“The trick will now be to encourage more tourism businesses in and around Ross on Wye to join WVFDT so that there is a wider Ross on Wye offer for visitors,” added Caroline Utting. “ We are so much stronger together and can achieve so much more if we work in partnership to showcase all that is great about Ross-on-Wye.”
RTA Chairwoman Caroline Utting and committee Members Alastair Stevenson and Yolande Watson met Maureen McAllister and John Bosley of the WVFDT to discuss working together. ( L-R :John Bosley, Caroline Utting, Maureen McAllister, Alastair Stevenson)
Find out more about Wye Valley and Forest of Dean Tourism here www.wyedeantourism.biz